Process Consulting

Order-to-Cash (O2C)

From the order placed to the cash collected

Order-to-cash is the end-to-end process that begins when a customer places an order and ends when the payment for that order is in your bank—order entry, fulfillment, invoicing, payment processing, cash application, and collections. We map yours, find where cash gets stuck, and rebuild the handoffs so revenue converts faster with fewer errors.

This is the work FreeProcesses started in: process reengineering. For recurring-revenue and e-commerce businesses, we bring it to the cycle that decides your cash position—backed by the same APIs, webhooks, and CPA-reviewed books behind our bookkeeping and sales tax work.

Order EntryFulfillmentInvoicingPaymentsCash ApplicationCollections

The Six Stages We Work On

Each stage hands off to the next. Cash leaks at the handoffs—an order captured without terms, an invoice sent three days late, a payment nobody applied.

Order Entry

Orders captured from your storefront, CPQ, self-service portal, marketplace, or partner network—with customer, pricing, term, and delivery detail complete the first time.

Fulfillment

Goods picked, packed, and shipped, or subscriptions and entitlements provisioned—so what the customer ordered is what actually gets delivered and billed.

Invoicing

Consolidated invoices across one-time charges, usage, services, and subscriptions—with the right taxes applied and terms that match the contract.

Payment Processing

Cards, ACH, wires, and checks—captured in the currencies you sell in, with retries and dunning for failed recurring charges.

Cash Application

Payments matched to invoices, deposits reconciled to processor settlements, and the bank tied out to the ledger without manual spreadsheet work.

Collections

Aging reviewed on a schedule, reminders sent before an invoice goes past due, disputes escalated early, and bad debt written off deliberately—not by surprise.

Where O2C Starts and Stops

Three cycles get used interchangeably and shouldn't be. Knowing which one you're fixing keeps an engagement from sprawling.

Order-to-Cash

Order in, cash out. Order entry, fulfillment, invoicing, receivables, payment, and cash application. This is where collection speed lives.

Quote-to-Cash

Everything in O2C plus what comes before the order: quoting, negotiation, and contract creation. Contract lifecycle management belongs here—not in O2C.

Procure-to-Pay

The mirror image, pointed at suppliers: sourcing, purchase orders, receiving, and paying vendors. Same discipline, opposite end of the cash cycle.

What Usually Goes Wrong

Six failure patterns account for most of the delay we find. We look for them first because they're the ones that quietly cost you weeks of cash.

Inaccurate order data

Bad addresses, wrong pricing, and missing terms at order entry become credit memos, re-bills, and delayed collections weeks later.

No visibility between stages

Nobody can say where an order is—or why an invoice hasn't gone out—so problems surface only when a customer complains or the month closes short.

Manual, repeated handling

Re-keying orders, building invoices one at a time, and applying cash by hand—slow, error-prone, and impossible to scale with headcount.

Pricing complexity

Subscriptions, usage-based charges, bundles, hardware, services, and promos all billed from the same system—without breaking rating or invoicing.

Disconnected systems

Storefront, billing, payments, tax, and the general ledger each holding a different version of the truth, reconciled by spreadsheet.

Revenue recognition drag

Deferred revenue and recognition schedules maintained manually, so close takes longer every quarter as the business grows.

The Metrics We Move

We baseline these before we change anything, then report them on a dashboard you keep. If the numbers don't move, the engagement didn't work.

Days Sales Outstanding (DSO)

How long it actually takes to collect—the headline number every engagement is measured against.

Average Days Delinquent (ADD)

How far past terms your overdue balances run, separated from ordinary payment timing.

Invoice Cycle Time

Hours or days between fulfillment and an invoice landing in the customer's inbox.

Order Fulfillment Cycle Time

How fast an order moves from placed to shipped or provisioned.

Collection Effectiveness

Share of billed revenue collected on time, by segment, channel, and payment method.

Dispute Resolution Time

How long a disputed invoice sits before it is credited, corrected, or collected.

Bad Debt Ratio

The portion of billings that never converts to cash—tracked, not absorbed silently.

Cash Conversion Cycle (CCC)

How quickly a sale turns into usable cash across inventory, receivables, and payables.

What We Actually Build

Advice you can't run isn't worth much. Every engagement ends with working integrations, documented procedures, and a dashboard—not a slide deck.

Process Map & Bottleneck Report

Your current cycle documented stage by stage, with owners, systems, handoffs, and elapsed time at each step. We show where days are lost and what each one costs you in working capital.

Automation & Integrations

Order, invoice, payment, and settlement data flowing between your storefront, billing, payment processors, tax engine, and QuickBooks or Xero via APIs and webhooks—event-driven, no CSV exports, no re-keying.

Billing, Collections & Cash Application

Consolidated invoicing across subscriptions, usage, and one-time charges; dunning and retry rules for failed recurring payments; a collections cadence someone owns; and automated matching of deposits to invoices.

Close, Rev Rec & Controls

Deferred revenue and recognition schedules that hold up as pricing gets more complex, clean journal entries into the ledger, segregation of duties across the cycle, and SOC 1 / SOC 2 readiness built into the workflow.

Deliverables You Keep

  • End-to-end O2C process map
  • DSO & cycle-time baseline and targets
  • Written SOPs for each stage owner
  • Live integrations, APIs & webhooks
  • Collections cadence & dunning rules
  • O2C dashboard on your own data

How Engagements Are Structured

Scoped in three steps so you can stop after any one of them. Final pricing is quoted after the first call, based on channels, entities, and volume.

1

The Diagnostic

Map & Baseline

2–3 weeks

Fixed fee

  • Interviews with every stage owner, order through cash
  • Current-state process map with elapsed time per handoff
  • DSO, cycle time, and dispute baselines from your own data
  • Ranked bottleneck list with the cash impact of each
2

The Rebuild

Redesign & Implement

Project fee

Scoped from the diagnostic

  • Future-state design for order capture through cash application
  • Integrations built and tested across your existing stack
  • Invoicing, dunning, and collections rules configured and live
  • SOPs written and stage owners trained on them
3

The Watch

Ongoing Oversight

Monthly

Retainer

  • Monthly O2C metric review against the baseline you started at
  • Aging and dispute review with escalations before they age out
  • Integration monitoring—failed syncs caught, not discovered
  • Adjustments as you add channels, entities, or pricing models

How We Work

Measure First

No redesign until we know today's DSO, invoice cycle time, and where orders actually sit. A baseline is what turns "it feels faster" into a number you can show a lender or a board.

Fix the Process, Then Automate

Automating a broken handoff just produces errors faster. We reengineer the steps first—then wire them together with APIs and webhooks so they stay fixed.

Your Stack, Not Ours

We work with what you already run—Shopify, Stripe, Amazon, TaxJar, QuickBooks Online, Xero, Wave, and your bank feeds. Fewer custom integrations to maintain, no rip-and-replace.

Books That Tie Out

Every change lands as clean journal entries and reconciled accounts. Faster cash is worth less if the ledger behind it won't survive diligence.

Find Out Where Your Cash Is Stuck

Bring your last three months of orders, invoices, and receipts. In 20 minutes we can usually tell you which stage is costing you the most days—and whether it's a process problem or an integration one.